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Published on February 15th, 2013 | by Gizmodo


There’s No Such Thing as a Fake Apple Product

By now, the year-old claim that Apple makes people work on fake products is well-known. How scandalous

There's No Such Thing as a Fake Apple ProductBy now, the year-old claim that Apple makes people work on fake products is well-known. How scandalous. To ensure the loyalty of new hires, the company puts them on “dummy” projects before letting them work on the real goods. Too bad it’s not true.

Jacqui Cheng at Ars Technica did some digging with sources at Apple and found no substantive evidence that anybody works on fake projects. Such a practice would be a massive and completely unnecessary expenditure.

The reports about the fake projects come from Adam Lashinsky’s book Inside Apple in which he expounds the intense culture of secrecy at Apple. While touring in support of the book, he described “dummy projects” that engineers work on. What he meant is that many engineers work on very small facets of projects when they don’t know about the bigger picture. But since everyone is dying to tell stories about Apple’s paranoid cult of secrecy, that’s how the statement was interpreted.

The truth Ars points out, while still paranoid is infinitely boring and legal. You don’t need fake projects when you’ve got non-disclosure agreements:

Why would Apple burn cash on fruitless projects to protect secrecy, when there is a standard legal practice designed to protect this secrecy? So much for the mythology. [Ars Technica]

Original photo: Chung Sung-Jun/Getty

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Gizmodo is a technology weblog about consumer electronics. It is part of the Gawker Media network run by Nick Denton and is known for its up-to-date coverage of the technology industry, along with topics as broad as design, architecture, space, and science.


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