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Published on December 31st, 2012 | by Gizmodo

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Report: The TV Revolution Is Here, and It’s Led By… Intel?

Google tried it and failed. Microsoft’s spent years putting pieces in place with Xbox, but it hasn’t gotten there yet. And if you believe the rumors, Apple’s been working on it in secret for years.

Report: The TV Revolution Is Here, and It's Led By... Intel?Google tried it and failed. Microsoft’s spent years putting pieces in place with Xbox, but it hasn’t gotten there yet. And if you believe the rumors, Apple’s been working on it in secret for years. But the living room revolution we’ve been waiting for won’t be coming from the big three, according to a report from TechCrunch.

That Intel is interested in your living room is nothing new; the WSJ reported on the company’s set-top box yearnings back in March. But details were scarce then, and early-stage rumors like that have the frustrating tendency of never being heard from again. This time, we’ve got details. And they seem promising.

So why would cable companies allow it? Partly because they’re still retaining some control, but also—according to TechCrunch—they might not. Intel’s reportedly planning to roll out the service a few markets at a time. If cable companies see good licensing income, it’ll roll out more broadly. If not? Well, it was a nice try.

With CES just a week away, we should know more concrete details very, very soon. The most important of which is: does this even actually exist? Let’s hope so. And that Apple and Microsoft and Google aren’t far behind. [TechCrunch via Engadget]

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