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Published on January 15th, 2013 | by Gizmodo

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How Apple Sets Its Prices

Apple pricing is unlike almost every other brand in consumer tech: consistent across each and every retailer, and rarely discounted. How do Cook and Co manage to pull that off? MacWorld has an interesting article about the techniques which Apple uses to keep its prices fixed.

How Apple Sets Its PricesApple pricing is unlike almost every other brand in consumer tech: consistent across each and every retailer, and rarely discounted. How do Cook and Co manage to pull that off?

MacWorld has an interesting article about the techniques which Apple uses to keep its prices fixed. From the article:

It should be clear that it all benefits Apple massively: it keeps prices high so Apple never has to compete and prevents big retailers assuming a strong enough market positions to bully the folks at Cupertino. While all this sound faintly dubious, the techniques used by Apple are completely legal, and used—separately—by many manufacturers across the industry. It just happens that Apple has distilled them down to a killer model which gives them ultimate control over retailers. If you find all this interesting, you should check out the MacWorld article, which also dives into the murky world of iPhone pricing. [MacWorld]

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