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Published on February 20th, 2013 | by Gizmodo

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Apple’s Upgrade Dilemma

Apple has been taking a beating on Wall Street, in part due to skepticism over future growth of iPhone and iPad sales. With the market becoming saturated with iPhone and, to some extent, iPad users, Apple will soon need to rely upon upgrades rather than new customers to fuel sales. Apple’s problem is that their products are so good, people aren’t upgrading fast enough

Apple's Upgrade DilemmaApple has been taking a beating on Wall Street, in part due to skepticism over future growth of iPhone and iPad sales. With the market becoming saturated with iPhone and, to some extent, iPad users, Apple will soon need to rely upon upgrades rather than new customers to fuel sales. Apple’s problem is that their products are so good, people aren’t upgrading fast enough.

This isn’t necessarily a bad thing. It means that Apple has been producing high quality products that consumers love to use and keep. These people will likely replace them with new Apple products eventually. But, eventually doesn’t generate sales now.

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